hipages Group, the creator of effortless solutions that help tradies streamline and grow their business and delight their customers, has invested $6.25million in Bricks+Agent.
The fit for Bricks+Agent is a natural one. hipages Group has a complementary business model, technology platform, growth aspirations, and entrepreneurial culture to our company. But this first step in our journey together opens both companies up to more than just financial investment.
Like Bricks+Agent, and with CEO and Founder, Roby Sharon-Zipser at its helm, hipages Group is inspired and driven by its purpose of transforming the trade industry. This is why it is a trusted partner to tradies and homeowners via its technology-enabled platforms, including Australia’s largest online tradie marketplace, hipages.
Roby and his team have taken hipages to great heights, securing over 31,000 tradie business members and over three million users on the platform. He has created the perfect formula with his team to enable tradies and homeowners to connect effortlessly. In FY21 alone, there were more than 1.5 million home improvement jobs posted on hipages. That’s one job posted on average every 20 seconds.
This investment from hipages Group opens up future opportunities for Bricks+Agent to share hipages’ experience of the tradie economy and broaden our footprint in the industry. This includes a roadmap that we hope will deliver cross-platform access to more than double the volume of tradies available to our property managers. This is a huge step forward in Bricks+Agent’s vision to completely transform the property maintenance industry.
Technology also plays a key role in creating effortless solutions across both companies. hipages has a proprietary algorithm to match tradies with consumers in local areas using millions of data points, giving it a competitive advantage as it creates an optimal experience for tradies and consumers.
The insights that we will gain from each other in cross-platform technology learning will allow us to amplify how Bricks+Agent rolls out its unique technologies to more tradies, property managers, and renters. This includes our features such as omnichannel and multi-language communication, automated preventative and compliance maintenance, and on-demand tradie mapping.
Finally, and arguably one of the most important synergies between both companies is that hipages Group and Bricks+Agent are data-powerhouses in the tradie industry, mapping the key movements and needs of Australians in property improvement and maintenance. This partnership widens the data landscape for us both, allowing us to pave the best way forward for our tradies, property managers, homeowners, and renters.
Together, we have an opportunity to deliver the most optimum experience for our customers. Bring it on.